VFX Prime Focus delivers 299 VFX shots and DI for “Kyaa Super Kool Hain Hum” -

Prime Focus delivers 299 VFX shots and DI for “Kyaa Super Kool Hain Hum”

Prime Focus recently delivered 299 VFX shots and DI for Balaji Motion Picture’s latest venture “Kyaa Super Kool Hain Hum” which released on July 27th 2012. This is Prime Focus’ first collaboration with Balaji Motion Pictures.

The entire VFX work on the film was completed within a short span of 10 days with a team of 35 artists operating across its facilities of Mumbai and Hyderabad. Leading the VFX team was Govardhan Viagraham, VFX Supervisor, who worked under the guidance of Merzin Tavaria, Chief Creative Director of Prime Focus. The DI was headed by Rohan Desai, DI Head and Chief Colorist and the colorist for the movie was Aashirwad Hadkar.

‘Kya Super Kool Hain Hum’ revolves around the friendship between Adi and Sid and how circumstances lead them to venture on a road trip to Goa in search of love. The  franchise brings together the successful team of Tusshar Kapoor and Riteish Deshmukh along with Neha Sharma and Sarah Jane Dias added to the star cast. The movie is directed by Sachin Yardi and produced by Balaji Motion Pictures and ALT Entertainment.

Talking about the movie,  Prime Focus’ Co- Founder and Chief Creative Director, Merzin Tavaria commented “Kyaa Super Kool Hain Hum’ is our first collaboration with Balaji Motion Pictures and working on the movie was very rewarding. The director Sachin Yardi’s brief was to keep all visual effects as seamless and realistic as possible, subtly blending in the story.After having seen the final output, I think the team has succeeded in delivering at par with the director’s requirement.”

Elaborating more on the VFX Govardhan Vigraham , VFX Supervisor at Prime Focus said “One of the most challenging sequences in the movie was the para-sail sequence. Originally the entire para-sail sequence was shot against chroma, which was later com-posited over ocean plates. The ocean plates were shot by handheld camera from an actual para-sail. Using this footage, the ocean plates were recreated and various elements like the distant mountain, shoreline and wake effects on water were added to make the shot look believable and authentic.”

“While shooting this particular sequence against chroma, I had a camera rolling in order to capture the sense of floatation. Later on, in post, we induced the moving camera movements with the background layers making the final shot look seamless and flawless,”
“The introduction sequences for both Tusshar Kapoor and Riteish Deshmukh were challenging as well. For these sequences, no background plates were shot, and the backgrounds had to be entirely created as DMP layers. In addition, there were multiple shots in the sequence where CG elements were added or recreated. For instance, in a particular shot where Tusshar wins an award and holds a trophy, originally this was shot using a green object, which was replaced by a CG trophy in post.”

“Other sequences include the title sequence of the movie which was completely computer generated and executed in a short span of 4 days. Besides this, the scope of visual effects in the movie ‘Kya Super Kool Hain Hum’ included digital matte painting, PIPs, motion graphics and numerous clean ups.”

“Despite the tight schedule, we were able to deliver nearly 300 shots. We are honored to be associated with Balaji Motion Pictures and to have contributed to the success of the movie. I would also like to thank Director Sachin Yardi who trusted our creative expertise.” he concluded

For DI, working under the creative guidance of Rohan Desai, DI Head and Chief Colorist, Prime Focus, the overall look and palette of the film was set by Colorist Aashirwad Hadkar who has worked on films such as ‘Housefull 2’, ‘Jannat 2’, ‘Taare Zameen Par’ and more to his credit.

Talking about the movie, Rohan Desai said, “Since ‘Kya Super Kool Hain Hum’ is a light hearted comedy movie, the look had to be glossy and colorful. We are glad that we achieved exactly what the director and DOP had envisioned.”

“One of the main challenges faced was during the grading of the songs, For instance, for the song ‘Shirt Da Button’ we had to maintain a consistent color flow. Since it was almost impossible for the crew to have sunny weather throughout their shooting schedule, we achieved this by grading each frame to seamlessly match the previous frame, to maintain a consistent look throughout the song. This was done for most of the songs in the movie and it was quite a challenge to complete it within the tight deadlines.”shared Rohan

“Since most of the film was shot in the Goa, in order to make it look more stylized and glossy, we had to boost the original colors. With the creative guidance and artistic sensibilities of the director and DOP, we were able to achieve the required look for the movie.”added Aashirwad Hadkar, Colorist, Prime Focus.
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