BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…
Tag: Dr. Derrick Gray
BARC India renames Impressions to Average Minute Audience (AMA) as per global standards
Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…
BARC India mitigates impact of landing page on TV viewership
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…